belongBUZZ

On August 17th, Richard Brasser, President and CEO of The Targeted Group presented "The 7 Essential Things You Need to Know about Social Media."  Considered an expert in social media, Brasser discussed the difference between digital media and social media, as well what forms of social media are appropriate in a Club setting, and how to handle negative feedback.  Several participants added to the presentation with some great questions at the end, including, "the average age of my members is 65 years old - are they really going to use social media?

Click here to view the presentation, and hear Richard's response.

We used to tell clubs that their website was how the next generation of Club Prospects were going to find them. In reality, the "next generation" is here today. More and more, prospects are doing their homework online before contacting a club regarding membership, or taking their friends' membership referrals too seriously. Maybe your prospect has been to your club before, and maybe they haven't, but in either case, your website creates an impression. It may not be the first impression, but it's an impression that your prospects (and members, for that matter) can revisit at any time.

Steve Graves, President of Creative Golf Marketing presented "Membership Retention & Recruitment - Let's Increase Revenue and Quit Cutting Costs!" The presentation outlined the history of the Private Club and Golf industries, and addressed how the industry has gotten to where we sit today. By recognizing what's brought us to this point, Steve elaborates on steps to reverse that process, and highlights multiple places where the Private Club and Golf industries really should have been doing things differently and more efficiently to begin with.

To view a recording of the full presentation, Click here to view the recording.  

Due to a presenter conflict, "Harnessing Return on Environment" was rescheduled for June 1, 2011. Details are available here.

In its originally scheduled time-slot, Chris Radak from belongSUITE and Heidi Voss from Bauer Voss Consulting (and past webinar presenter) collaborated on "Membership Campaigns: From Print, to Profit," and discussed the need for cohesive marketing, from your printed materials, to your email blasts, and carried through your web site. Other topics discusses were clubs' use of Facebook and Twitter, and what your members may or may not want and expect from such resources. Special thanks goes out to The Territory (new website currently under construction) in Duncan, OK for allowing us to use some of their print, email, and web materials in our examples!

To view a recording of the full presentation, Click here to view the recording.