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We used to tell clubs that their website was how the next generation of Club Prospects were going to find them. In reality, the "next generation" is here today. More and more, prospects are doing their homework online before contacting a club regarding membership, or taking their friends' membership referrals too seriously. Maybe your prospect has been to your club before, and maybe they haven't, but in either case, your website creates an impression. It may not be the first impression, but it's an impression that your prospects (and members, for that matter) can revisit at any time.

Now that the 4th of July has come and gone, we're unofficially past the half-way point of summer. In Northern climates; especially after a very wet spring, this is peak season for golf. Down South, I've talked with clubs as recently as yesterday who "hadn't seen a member all day!" But there are certainly worse problems to have than too much sunshine.

With over 100,000 members on their daily distribution list, we wouldn't be surprised if you've already seen us featured in

The target list functionality in belongCRM has always been a great way of grouping your prospects, members, and contacts by interest, but the latest update to belongCRM allows you to add a single contact record to multiple prospect lists at the same time. If there's one thing we've heard from every Membership Director and General Manager we've ever spoken to, it's "will belongCRM save me time?"

As we continue to grow, we want to welcome several new clubs who have decided to "belong." Worthington Hills Country Club, Country Club of Jackson, Shadow Wood Country Club, and Ballyhack Golf Club. Each of these clubs are getting started in April using belongCRM to track their membership sales process, history, and opportunities.

Earlier this week on my way into the office, the radio weather report told me "we're lucky that our first snow has come so late this year." Hmmm... I certainly don't feel lucky. Inevitably, I'm going to search my garage for the snow-scraper that I took out of my car at the end of last winter; fail to find it, and end up buying a new one. Then I'll come home and my wife will casually mention that she put my old snow scraper in the trunk when she looked at the forecast last week. It's practically a tradition.