Webinar

On October 19, Author, PGA member, and Membership Director, Greg Rowley presented on using golf events to expand your membership. Sharing insight from his book, "Golf - Naked: The Bare Essentials Revealed," Greg talked about his own experiences being a Membership Director, how and why he wrote his book, and lessons learned along the way, including their more successful golf tournaments, and member recruiting techniques.

Click here to see the presentation.

On September 14th, Mitch Stump presented, "Could it be, All About Golf?" The presentation looked at the Private Club and Golf industry from a Member's perspective. If the bag drop is your best member's front door to the club, why aren't clubs taking better care of that area? Why do $25,000 initiation fees get me a $3 bag tag? Are members upset about their Food & Beverage Minimums? Why not raise dues a few dollars, and give each member one or two 'free' meals each month?

These, and many more of Mitch's outside-the-box ideas are available for viewing by clicking here:

On August 17th, Richard Brasser, President and CEO of The Targeted Group presented "The 7 Essential Things You Need to Know about Social Media."  Considered an expert in social media, Brasser discussed the difference between digital media and social media, as well what forms of social media are appropriate in a Club setting, and how to handle negative feedback.  Several participants added to the presentation with some great questions at the end, including, "the average age of my members is 65 years old - are they really going to use social media?

Click here to view the presentation, and hear Richard's response.

On Wednesday, July 20, 2011, Kathy O'Neal, Senior VP of Membership at ClubCorp presented "Walking in Her Shoes: Winning Women as Members." The presentation outlined why women are so important as prospective members, and how accommodating women actually increases satisfaction among male members as well. Strategies were discussed to make your clubhouse and golf course(s) more "female friendly," and generate greater interest in social events focusing on women and families.

To view a recording of the full presentation, Click here to view the recording.

To read the USA Today article mentioned in the presentation please click here.

Steve Graves, President of Creative Golf Marketing presented "Membership Retention & Recruitment - Let's Increase Revenue and Quit Cutting Costs!" The presentation outlined the history of the Private Club and Golf industries, and addressed how the industry has gotten to where we sit today. By recognizing what's brought us to this point, Steve elaborates on steps to reverse that process, and highlights multiple places where the Private Club and Golf industries really should have been doing things differently and more efficiently to begin with.

To view a recording of the full presentation, Click here to view the recording.  

Kate Brennan from Mary Cook & Associates illustrated several case studies where renovation and smart design lead to increased revenue and member use of clubhouse, locker room, and dining facilities. In conjunction withe the design topic, belongDESIGN highlighted how consistency in your website, email, and print marketing follow the same principles as clubhouse and golf course design.

To view a recording of the full presentation, Click here to view the recording.  

Due to a presenter conflict, "Harnessing Return on Environment" was rescheduled for June 1, 2011. Details are available here.

In its originally scheduled time-slot, Chris Radak from belongSUITE and Heidi Voss from Bauer Voss Consulting (and past webinar presenter) collaborated on "Membership Campaigns: From Print, to Profit," and discussed the need for cohesive marketing, from your printed materials, to your email blasts, and carried through your web site. Other topics discusses were clubs' use of Facebook and Twitter, and what your members may or may not want and expect from such resources. Special thanks goes out to The Territory (new website currently under construction) in Duncan, OK for allowing us to use some of their print, email, and web materials in our examples!

To view a recording of the full presentation, Click here to view the recording.

On Wednesday, April 20th, Beth Meister, President of Club Marketing & Communications presented "Membership Marketing - It's All About Practice." Beth's presentation outlined the process of identifying potential members by learning more about your current members, and showed participants how to calculate each member's financial value to the club. From there, Beth discussed identifying the most valuable members, and the cycle of converting and maintaining those prospects to build your club's revenue stream. Other points of discussion were marketing, referrals, advertising, and closing techniques.

To view a recording of the full presentation, Click here to view the recording.

The theme of our webinar series has always revolved around topics that matter to General Managers and Membership Directors. Typically we hear about traditional marketing and retention tactics. Those are absolutely great topics that we value, and will continue to address, but looking at things from a different perspective, you want your members to feel "at home" at your club, because; let's be honest, you want it to feel like their club.

Rick Coyne, President of Club Mark Corporation, and Co-founder of the PCMA presented "Thriving on Chaos," a glass-half-full look at the current state of the private Club and Golf industries. Rick outlined the challenges that clubs are facing, but also gave insight on how to overcome those challenges, and tips on how to avoid future pit-falls.

Click here to view the recording.