Walking in Her Shoes: Winning Women as Members.
On Wednesday, July 20, 2011, Kathy O'Neal, Senior VP of Membership at ClubCorp presented "Walking in Her Shoes: Winning Women as Members." The presentation outlined why women are so important as prospective members, and how accommodating women actually increases satisfaction among male members as well. Strategies were discussed to make your clubhouse and golf course(s) more "female friendly," and generate greater interest in social events focusing on women and families.
To view a recording of the full presentation, Click here to view the recording.
To read the USA Today article mentioned in the presentation please click here.