design

We used to tell clubs that their website was how the next generation of Club Prospects were going to find them. In reality, the "next generation" is here today. More and more, prospects are doing their homework online before contacting a club regarding membership, or taking their friends' membership referrals too seriously. Maybe your prospect has been to your club before, and maybe they haven't, but in either case, your website creates an impression. It may not be the first impression, but it's an impression that your prospects (and members, for that matter) can revisit at any time.

The theme of our webinar series has always revolved around topics that matter to General Managers and Membership Directors. Typically we hear about traditional marketing and retention tactics. Those are absolutely great topics that we value, and will continue to address, but looking at things from a different perspective, you want your members to feel "at home" at your club, because; let's be honest, you want it to feel like their club.