On August 17th, Richard Brasser, President and CEO of The Targeted Group presented "The 7 Essential Things You Need to Know about Social Media." Considered an expert in social media, Brasser discussed the difference between digital media and social media, as well what forms of social media are appropriate in a Club setting, and how to handle negative feedback. Several participants added to the presentation with some great questions at the end, including, "the average age of my members is 65 years old - are they really going to use social media?
Click here to view the presentation, and hear Richard's response.
