member retention

Steve Graves, President of Creative Golf Marketing presented "Membership Retention & Recruitment - Let's Increase Revenue and Quit Cutting Costs!" The presentation outlined the history of the Private Club and Golf industries, and addressed how the industry has gotten to where we sit today. By recognizing what's brought us to this point, Steve elaborates on steps to reverse that process, and highlights multiple places where the Private Club and Golf industries really should have been doing things differently and more efficiently to begin with.

To view a recording of the full presentation, Click here to view the recording.  

On Wednesday, November 17th, belongSUITE sponsored an educational webinar on the topic of Member Retention.

Click here to view the recording.

Our presenter this month was Club Consultant and Industry Expert, Heidi Voss of Bauer-Voss Consulting.  Heidi has worked in the Golf & Club industries for the last fifteen years, and frequently speaks at CMAA meetings, and other industry events.  With Winter approaching, clubs in "Northern climates" are entering their slow seasons when it comes to golf, so Heidi's presentation addressed everything from why members leave, to how you can engage them to keep them from leaving.  Ultimately, it falls on Membership Directors and their staff to make sure that every existing member is utilizing the club facilities, and feels as though their opinion is heard and valued.